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sanityisoverrated:

itsmazing:

Follow them through their denim journey and break in process by clicking the image above.

Absolutely genius!

Ever since I bought my first pair of dry denim 4 years ago.. I haven’t looked back. It’s the only way to go. I’ll post progression pics of my 369 day old w/o wash APCs…

I’d love to try this but don’t think I could handle it.  Febreze?  Not a chance!

…to be completely honest.. how dirty your jeans are just depends on what you do in them. I do “wash” my jeans.. I just don’t use soap.. I hot soak them (and have at least a dozen times in the past year.. at least once a month) in my tub and then hang to dry.

There’s something satisfying, to me at least, about buying dry denim and seeing the progression it goes through into becoming a one of a kind personal jean.. instead of buying some that are pre washed and worn in. 

THEME BY PARTI